How to Advertise: What Works, What Doesn't - And Why
Description
The classic guide to effective advertising, How to Advertise has been an industry guidebook for more than 25 years. It has sold over 130,000 copies in the United States alone and has been published in 11 languages. Now industry authorities Kenneth Roman and Jane Maas, joined by new media expert Martin Nisenholtz, have produced an entirely new updated edition for the new world of marketing communications: New chapters include: generating creative ideas; advertising on the internet; integrated communications. There is new material on: brands and strategies; campaigns; target marketing; r...
ISBN(s)
0749442336, 9780749442330
