Strategic Management : Text and Cases with OLC with Premium Content Card
By G.T. (Tom) Lumpkin, Alan Eisner Gregory G Dess.
Description
"Strategic Management: Text and Cases, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your ...
ISBN(s)
0071117873, 9780071117876
