What Management Is: How It Works and Why It's Everyone's Business
By Joan Magretta.
Description
A beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management.Whether you’re new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test? What Management Is is both a beginner&rsqu...
ISBN(s)
0743203194, 9780743203197
